WICHITA FALLS, Texas – (Business Wire) August 28 marks an important day for cyclists, as well as the City of Wichita Falls, when the 29th Annual Hotter N’ Hell (HH100) begins for more than 15,000 cyclists and teams from across the country. The ride, which is available at 10K, 25-mile, 50-mile, 100K or 100-mile distance, along the plains of Wichita Falls is the largest one-day endurance ride anywhere in the U.S.
“This is one of the most prestigious and challenging rides in America, and I’m proud that it has been here in Wichita Falls for almost three decades,” saidExecutive Director of the HH100 Chip Filer. “The entire city rallies behind the event with more than 4,000 volunteers helping make it the best cycling experience possible for the sport and the city.”
The ride has brought in a significant array of national sponsors including Academy Sports + Outdoors, Clif Bar and Company, Michelob Ultra, PowerAde, Pfizer, State Farm Insurance, Sonic and United Supermarkets. Sponsors from Dallas/Fort Worth and Wichita Falls include KFDX-TV, KNIN 92.9 FM, Patterson Auto Center, Richardson Bike Mart, Sheppard Air Force Base and Times Record News.
The main ride will commence on Saturday, August 28 at 7 a.m. with a U.S. Air Force flyover for Wichita Falls’ Sheppard Air Force Base and celebrates with an outdoor concert featuring The Killdares at 2nd and Lamar in downtown Wichita Falls.
By Wichita Falls Chamber of Commerce & Industry
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